Client Challenge
Sapporo Beer needed a modern digital platform that reflected its prestigious heritage while also appealing to new generations of global consumers. The goal was to:
- Showcase Sapporo’s history and brewing process.
- Highlight product offerings across multiple regions.
- Create a modern website.
- Strengthen brand awareness in competitive international markets.
ELEK+RIK’s Role and Approach
ELEK+RIK collaborated with Sapporo Beer to design and develop a responsive website that blended heritage storytelling with modern design.
Our approach included:
Brand-Centered Design
Highlighted Sapporo’s iconic history and premium positioning
Responsive Development
Ensured seamless usability across devices
Content Management Integration
Enabled the client team to manage campaigns, promotions, and product updates
Storytelling Approach
Showcased Sapporo’s brewing expertise and global identity
Key Features
Heritage & History Pages
Celebrating over a century of brewing excellence
Product Showcase
Highlighting Sapporo’s global product line
Mobile-Responsive Design
Optimized for all devices
Flexible CMS
Supporting future campaigns and regional content
Results & Impact
The new website positioned Sapporo as a modern yet heritage-driven global brand
- Enhanced digital presence in global markets
- Improved user engagement and storytelling
- Delivered a platform to support marketing, promotions, and brand storytelling
Key Takeaways
1
Heritage brands need digital platforms that balance tradition with modern design
2
ELEK+RIK builds consumer-facing websites that scale across global markets
3
Strong storytelling strengthens brand loyalty and awareness
Work With a Leading Web Development Company
Looking to modernize your heritage or consumer brand website? ELEK+RIK specializes in creative web design, responsive development, and storytelling-driven digital platforms. Contact us today to elevate your brand.
