Mercedes-Benz
Mercedes-Benz Guides web & mobile app
Mercedes-Benz is one of the world's most iconic luxury automotive brands, known for engineering excellence, design innovation and premium customer experience. As part of a digital-first strategy, it set out to make learning about vehicle features intuitive, interactive and accessible.
The problem
Advanced technologies add tremendous value but also complexity for drivers unfamiliar with new systems.
- 01A web and mobile app tailored to each user's specific vehicle model
- 02An interactive guide that makes learning features easy and engaging
- 03Vehicle-specific access via VIN or QR code scanning
- 04Augmented reality tools for real-time part identification
- 05Offline accessibility for drivers without a connection
- 06A premium UX that matches the rest of the Mercedes-Benz brand experience
What we did
Mobile app development
Refining native iOS and Android features for fast performance and a premium experience.
Web development
Updates to the responsive web platform for consistent functionality across devices.
AR technology integration
Enhancing augmented reality so users can scan vehicle parts and instantly view relevant information.
Vehicle-specific personalization
VIN and QR code scanning for model-accurate content delivery.
Offline accessibility
Keeping critical content available without an internet connection.
Premium UX/UI design
Design patterns that maintain the luxury aesthetic and usability standards expected from Mercedes-Benz.
What shipped
VIN & QR scanning
Personalised guides tailored to each driver's specific model.
Interactive feature guides
Step-by-step explanations of car systems and functionality.
AR part identification
Point-and-scan learning about vehicle parts in real time.
Web, iOS and Android
Multi-platform accessibility anywhere.
Offline access
Guides retrievable without an internet connection.
Premium UX/UI
An interface consistent with the luxury positioning of the brand.
- Enhanced customer experience with instant, personalised vehicle information
- Increased engagement through AR tools and interactive guides
- Brand differentiation as a digital innovator in luxury automotive
- Global adoption across web, iOS and Android
- Reduced support burden thanks to self-service guidance
- Consistent experience quality across every supported device
- →Multi-platform automotive app development across iOS, Android and web
- →Augmented reality integrated for real-world applications
- →Personalised digital experiences aligned with global luxury brands
- →Customer engagement through interactive, user-friendly solutions
- →Offline-first thinking for features that must work anywhere
- →Design systems that scale across app, web and AR surfaces
This case study reflects the historical involvement of ELEKTRIK team members within a broader multi-vendor project.
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