NFL
NFL Premium streaming app
The National Football League is the world's premier professional football organisation with more than 183 million fans worldwide, consistently pioneering innovation in sports entertainment — from broadcasting milestones to real-time digital analytics.
The problem
As mobile-first consumption and live streaming grew, the NFL set out to redefine its digital fan experience — and to do it at Super Bowl scale.
- 01Live game streaming to millions of fans simultaneously
- 02Exclusive content: interviews, highlights and behind-the-scenes access
- 03In-depth analytics and real-time statistics for advanced fans
- 04Augmented reality replays exploring plays from multiple angles
- 05A seamless experience across mobile and tablet, without sacrificing speed or quality
- 06Handling Super Bowl-level traffic spikes without service degradation
What we did
Discovery & strategy
Collaboration with product leaders on audience expectations, content pathways and digital transformation alignment.
User experience design
An intuitive, visually engaging interface for casual viewers and hardcore fans, focused on accessibility and discoverability.
Interactive features
Design and prototyping of AR replays, personalised content flows and interactive analytics.
Scalable architecture
Backend engineering supporting millions of concurrent logins and real-time video streams during peak events.
Continuous collaboration
Coordinating with product managers, designers, engineers and external vendors against live production timelines.
Performance under load
Load testing and tuning ahead of marquee events with unpredictable concurrent viewership.
What shipped
Live game streaming
Adaptive streaming ensuring high-quality playback across devices.
Exclusive content
Interviews, highlight reels, documentaries and behind-the-scenes footage.
In-depth analytics
Real-time stats and player performance tracking for data-driven fans.
AR replays
3D replays viewed from multiple perspectives for an immersive experience.
Multi-platform support
iOS and Android, optimised for smartphones and tablets.
Peak-event reliability
Infrastructure tuned to hold up during the highest-traffic moments of the season.
- Significant improvement in fan engagement
- Increased retention and viewing time
- Global accessibility with stable, high-volume streaming
- Enhanced satisfaction through immersive, interactive features
- A modernised digital experience aligned with the future of sports media
- Stable performance during marquee, high-concurrency events
- →Enterprise-grade mobile development for high-traffic platforms
- →Integration of emerging tech including AR and interactive analytics
- →End-to-end product support from UX and prototyping to engineering
- →Experience contributing to large, multi-vendor digital ecosystems
- →Load testing and capacity planning for unpredictable traffic spikes
- →Designing for both casual viewers and data-hungry superfans
This case study reflects the historical involvement of ELEKTRIK team members within a broader multi-vendor project. It does not imply current partnership, direct engagement or endorsement by the NFL.
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