B2B · Web · Content strategy · Lead gen

ADS CFD

Content-rich website for engineering software

As a leader in computational fluid dynamics (CFD) engineering solutions, ADS CFD needed a modern website to highlight its software offerings, expertise and project work.

ADS CFD engineering software website
Stack:CMSResponsiveLead gen
client challenge

The problem

The challenge was presenting complex engineering services accessibly while generating leads and reflecting the company's position as an industry leader.

  • 01Presenting complex engineering services in an accessible way
  • 02Providing resources for engineers, clients and researchers
  • 03Enhancing credibility and generating leads
  • 04Reflecting the company's position as a leader in engineering innovation
  • 05Serving both technical and non-technical visitors on the same site
  • 06Making a dense product line easy to navigate
role and approach

What we did

01

Information architecture

Organized content for both technical and non-technical audiences.

02

Content strategy

Developed pages for products, services and case studies.

03

Lead generation tools

Added forms and contact pathways.

04

UX/UI design

Balanced technical depth with user-friendly design.

05

Resource organization

Structured whitepapers and guides for easy discovery.

06

SEO-friendly structure

Built page architecture to support search visibility for technical terms.

key features

What shipped

Product overviews

Clear descriptions of CFD software and capabilities.

Case study library

Highlighted successful engineering projects.

Resource hub

Whitepapers, guides and technical documents.

Contact and lead forms

Easy client onboarding.

Service pages

Detailed breakdowns of engineering service offerings.

Technical content layout

Structured for both engineers and business decision-makers.

results & impact
  • Elevated ADS CFD's digital presence, enhancing credibility and lead generation
  • Strengthened brand authority in the engineering sector
  • Attracted new clients through clearer digital communication
  • Provided engineers with a trusted resource hub
  • A site structure that serves technical and non-technical visitors equally well
  • A stronger lead pipeline from clearer product and service pages
what this demonstrates
  • Even technical industries need accessible, professional websites
  • Web development for engineering and B2B services
  • Strong content strategy enhances credibility
  • Information architecture is critical when serving mixed technical audiences
  • Resource hubs build long-term trust with engineering audiences
  • Lead generation and technical credibility aren't mutually exclusive
related services

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