ELEK+RIK Development USA
Let’s talk

Mercedes-Benz

Mercedes-Benz is one of the world’s most iconic luxury automotive brands, renowned for its engineering excellence, design innovation, and premium customer experience. With millions of drivers worldwide, Mercedes-Benz continues to push the boundaries of how technology enhances the relationship between drivers and their vehicles. As part of its digital-first strategy, Mercedes-Benz sought to extend the ownership experience beyond the showroom and the driver’s seat—creating tools that make learning about vehicle features more intuitive, interactive, and accessible.

Client Challenge

Modern Mercedes-Benz vehicles are equipped with advanced technologies and countless customizable features. While these innovations add tremendous value, they also increase complexity for drivers unfamiliar with new systems.

The main challenges included:

 

  • Developing a web and mobile app tailored to each user’s specific vehicle model.
  • Creating an interactive guide that makes learning about features easy and engaging.
  • Implementing vehicle-specific access via VIN or QR code scanning.
  • Introducing augmented reality (AR) tools for real-time part identification.
  • Ensuring offline accessibility for users who may not always have internet access.

     

Mercedes-Benz needed a platform that matched the premium quality of its brand—delivering convenience, innovation, and elegance for every driver.

ELEK+RIK’s Role and Approach

ELEK+RIK partnered with Mercedes-Benz to design and develop the Driver’s Guide App for both iOS and Android, as well as the web platform. Leveraging our expertise in automotive app development, AR technology, and user experience design, we delivered a solution that redefined how drivers interact with their cars.

Our approach included:

Bullet

Mobile App Development

Built native Android and iOS apps optimized for smartphones and tablets.

Bullet

Web Development

Delivered a responsive web app with the same interactive features as the mobile version.

Bullet

AR Technology Integration

Implemented augmented reality functionality to identify vehicle parts and explain features in real-time.

Bullet

Vehicle-Specific Personalization

Enabled access to guides through VIN or QR code scanning for tailored experiences.

Bullet

Offline Accessibility

Engineered the platform to function seamlessly even without internet access.

Bullet

Premium UX/UI Design

Ensured the interface reflects Mercedes-Benz’s luxury brand identity while remaining intuitive for all users.

Key App Features

VIN & QR Code Scanning

Personalized guides tailored to each driver’s specific vehicle model.

Interactive Feature Guides

Step-by-step explanations of car systems and functionalities.

Augmented Reality Part Identification

Point-and-scan functionality for learning about vehicle parts in real-time.

Web, iOS, and Android Support

Multi-platform accessibility ensures drivers can access information anywhere.

Offline Access

Drivers can retrieve guides without an internet connection, enhancing usability on the go.

Results & Impact

The Mercedes-Benz Guides App redefined the way drivers learn about their vehicles, setting a new standard for customer support in the automotive industry. Key results included:

 

  • Enhanced Customer Experience — Drivers gained instant, personalized access to vehicle-specific information.
  • Increased Engagement — AR tools and interactive guides encouraged drivers to explore and fully utilize advanced features.
  • Brand Differentiation — Positioned Mercedes-Benz as a digital innovator in the luxury automotive sector.
  • Global Adoption — The app became a trusted tool for Mercedes-Benz owners worldwide, available across web, iOS, and Android.

     

Reduced Support Burden — By providing self-service guidance, the app lowered demand on customer service channels.

Key Takeaways

This project demonstrates ELEK+RIK’s ability to:

1

Bullet

Deliver multi-platform automotive app development (iOS, Android, and web).

Bullet

2

Integrate augmented reality technology for real-world applications.

3

Bullet

Create personalized digital experiences aligned with global luxury brands.

4

Bullet

Enhance customer engagement through interactive, user-friendly solutions.

Work With a Leading Automotive App Development Company

Looking to create an automotive app that blends innovation, personalization, and AR technology? ELEK+RIK specializes in building mobile and web solutions for global brands. Contact us today to discuss your project and drive digital innovation for your customers.