Toyota

Toyota is one of the world’s most recognized automotive manufacturers, known for reliability, innovation, and leadership in mobility solutions. With millions of vehicles on the road, Toyota continues to invest in digital transformation to create valuable experiences for modern drivers.

Client Challenge

As vehicles became more advanced, Toyota faced the challenge of creating a centralized mobile platform that could unify multiple functions into a single, user-friendly application. The key goals included:

 

  • Delivering a multi-platform app (iOS and Android).
  • Connecting vehicles with drivers’ digital lifestyles.
  • Integrating remote services, navigation, and vehicle health tools.
  • Strengthening brand loyalty by offering value-added digital services.

ELEK+RIK’s Role and Approach

ELEK+RIK partnered with Toyota Motor Corporation to design and build the Toyota App, an all-in-one digital companion for Toyota drivers. Our approach combined automotive app development, UX/UI design, and connected services integration, ensuring both usability and scalability.

Key aspects of our approach included:

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User-Centered UX/UI Design

A clean, intuitive interface optimized for safety and convenience.

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Native Mobile Development

Built for iOS and Android to ensure seamless performance.

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Connected Features

Integrated vehicle status, remote services, and navigation into one ecosystem.

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Scalable Architecture

Designed to support millions of global users.

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Continuous Collaboration

Worked closely with Toyota stakeholders to align with brand standards and evolving customer needs.

Key App Features

Voice-Controlled Navigation (Drive Connect)

Drivers can use natural voice commands (e.g., “Hey Toyota, find the nearest rest stop”) to access cloud-based navigation and live agent support.

Remote Vehicle Control (Remote Connect)

Lock/unlock doors, start the engine, adjust climate, and activate lights or horn directly from the app.

Smartwatch Integration

Start or stop your engine from your smartwatch for ultimate convenience.

Last Parked Location

 Find your vehicle instantly, with integration of nearby stations, rentals, and dealers.

Vehicle Health Monitoring

Check tire pressure, fuel levels, doors, and windows remotely.

Digital Key & Guest Access

Share digital keys with family members or set restrictions for guest drivers.

Cross-Platform Availability

Optimized for iOS, Android, and wearable devices.

Results & Impact

The Toyota App has transformed the ownership experience for millions of Toyota drivers worldwide:

 

  • Millions of Downloads — A fast-growing base of active users across global markets.
  • Improved Ownership Experience — Drivers enjoy greater control, safety, and convenience.
  • Higher Engagement — Frequent usage of navigation, remote connect, and health features increased app retention.
  • Stronger Brand Loyalty — Reinforced Toyota’s reputation as a digital innovator in the automotive industry.

Key Takeaways

This project showcases ELEK+RIK’s ability to:

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Deliver automotive companion apps at global scale.

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Integrate voice control, remote connect, and vehicle health monitoring.

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Extend functionality to wearables and cloud-based services.

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Support global automotive leaders in building connected car ecosystems.

Work With a Connected Car App Development Partner

Looking to create a connected vehicle app that blends convenience, safety, and digital innovation? ELEK+RIK specializes in automotive app development, UX design, and connected mobility solutions. Contact us today to bring your vision to life.