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BMW

BMW is a global leader in premium automobiles and motorcycles, known for blending innovation, performance, and luxury into every driving experience. BMW is committed to sustainability, providing customers with cutting-edge technology and timeless designs. The company seeks to be a leader in shaping the future of mobility, including embracing new technologies, while staying true to our heritage of engineering excellence.

Client Challenge

Modern vehicles are increasingly complex, filled with advanced features and digital systems. While BMW had long provided detailed printed manuals, customers wanted instant, mobile-first access to vehicle information.

 

The challenge was to create a global mobile application that could:

 

  • Provide users with flawless connection between their vehicle and the app
  • Replace traditional manuals with digital, interactive guides.
  • Support multi-language functionality for a global customer base.
  • Ensure intuitive design that matched BMW’s premium brand image.

ELEK+RIK’s Role and Approach

BMW partnered with ELEK+RIK to design and build the BMW Drivers Guide App for iOS and Android. As a leader in custom mobile app development, ELEK+RIK focused on creating a solution that combined ease of use, technical scalability, and brand consistency.

Our approach included:

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Discovery & Strategy

Understanding driver needs, including quick access to troubleshooting, feature tutorials, and personalized manuals.

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UX/UI Design

Designing a clean, modern interface aligned with BMW’s luxury aesthetic.

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Content Digitization

Transforming printed manuals into an interactive, searchable format.

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Scalability & Localization

Supporting multiple languages and VIN-based personalization to reach drivers worldwide.

Key Features

Digital Vehicle Manuals

Comprehensive guides available on the mobile app, matched to the drivers specific vehicle

3600 views of the vehicle

360 views of the customers vehicle model, both inside and out.  Also allows users to scan controls in the car to get more information

Detailed information

Allows users to view car specific information, ie VIN numbers

Search Functionality

Fast keyword search and filters.

Multi-Language Support

Serving global drivers.

Interactive Tutorials

Visual walkthroughs for complex features.

Results & Impact

The BMW Drivers Guide App gave drivers immediate access to essential vehicle information, reducing customer frustration and improving satisfaction. It helped BMW reduce the costs of printing and distributing physical manuals while positioning the brand as a digital innovator.

 

  • Improved customer satisfaction with instant answers.
  • Global adoption across diverse markets.
  • Reinforced BMW’s image as a technology-forward automaker.

Key Takeaways

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Replacing legacy systems (like manuals) with digital solutions adds customer value.

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ELEK+RIK delivers enterprise-scale mobile apps that integrate seamlessly with global brands.

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A focus on UX, scalability, and localization ensures worldwide success.

Work With a Leading Mobile App Development Company

Looking to transform customer engagement with a digital solution? ELEK+RIK is a trusted partner in custom app development, digital product design, and enterprise innovation. Contact us today to bring your next idea to life.